Manifatture 7 Bell SpA, born in 1949, is the first Italian blue jeans manufacturer. The first pieces were work garments crafted with a very resistant denim purchased from the american Cone Mills Corporation, the first denim producer in the world. A long-term cooperation lasting till today. The original Roy Roger's jeans introduced some features that never changed over the years: zippers on back pockets (patented and registered since 1950) to make them safer at work, the pocket money, a coin pocket on the front and the black triangular label on back pockets. Through decades of history the brand maintained its originality and preserved a high quality in raw materials, exclusively American, Japanese and European denims, with a constant research on special washings, on different lines for woman and man strictly hand-made in Italy.