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From 11 am to 7 pm
The Story
The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Patrizia Pepe. Florence, 1993. The name “Pepe” was immediately identified with an irreverent sensuality, made of contrasts and opposites. From this moment on, women could now recognise themselves in a brand which seamlessly combines everyday practicality with glamour for all those important moments, from morning to evening, thanks to the collection’s dual versatility and cutting silhouettes. A new idea of a woman, our woman, is brought to life: sensual, irreverent, courageous and self-aware. Conscious of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to experiment. She brandishes a strong, independent spirit and is an idealist. In a short time, Patrizia Pepe proved itself capable of creating iconic garments of indisputable originality, recognisable and appreciated over the years.
Brand Essence
Patrizia Pepe is a transversal, cross-occasion brand, characterized by sophisticated colors, irreverent prints and sinuous lines. A style specialized in conveying emotions, where the most essential shapes and the most unexpected details make every single garment a hymn to womanhood. The brand, a forerunner in fashion, proposes collections which are the result of constant research, expressed in the quality of the materials used and meticulous details. From the idea, to the design, to the garment: everything is conceived to enhance the silhouette.