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Rooted in the clothing needs of the Pioneers, off to conquer the Frontier, Woolrich since 1830 has always expressed the American ideals and aesthetics. It has been in 1972 that Woolrich introduced the original arctic parka, originally designed for the workers who took part in the construction of the great Alaskan Pipeline to handle the most extreme temperatures and now considered the quintessential down parka. The Woolrich John Rich & Bros. collection reflects the Woolrich heritage by combining the brand's historical identity with a contemporary interpretation of Americana and is recognized for its take on quality. The words that characterize the brand are functionality, comfort, durability, resistance combined with simplicity and innovation: a collection of outerwear and sportswear that redefines American style with worldwide influences.