“THIS IS ROCK, THIS IS ZADIG !” Zadig & Voltaire is all about casual-chic: it is a state of mind, a musical inclination, fashion as a bold statement. With rock’n’roll in its blood and art as its inspiration, the brand has naturally become a “concept store” ahead of its time. In stores, its collections are accompanied by music compilations from the brand’s label. It is art and luxury at an affordable price: this was Thierry Gillier’s vision. A best-seller, for comfort and an ultra-flattering attitude that accents the waist and enshrines the knit like a separate piece of clothing whose cut finally comes into play.