Born in 1999, add is a brand that changed the perception of the down feather outerwear, transforming it from a practically conceived product into an aesthetically relevant wardrobe item.

add as a brand bases its research in special fabrics and manufacturing processes, the result is down jackets and outerwear garments with an extra warmth and a cocooning feeling that are at the same time super-light and well finished. Man, Woman and Kids.